Description

Experienced banker and qualified marketing professional possessing over 25 years of successful experience providing strategic and operational leadership in unique and challenging situations with proven ability to analyze key business drivers and develop strategies to grow the bottom line.

Offer rich business acumen and record of unblemished service with achievements in banking/finance sector across diverse range of functions. Currently offering the industry expertise to Namaste Remit International (pvt) Ltd, Nepal, in the capacity of Consultant International Business Development.

Sharing knowledge and expertise in a highly professional manner including team management and leadership. Excellent communication & business relationship skills, proven ability to lead, manage and develop marketing /business development teams and achieve business goals in line with assigned KPI’s. Development and implementation of marketing strategies and creating bespoke solutions.

Work History

2011-02 – 2020-02
 
Manager Banking and New Business Development

Al Jadeed Exchange LLC, Muscat, Sultanate of Oman

·       Responsible for planning and implementation of marketing plan, digital marketing strategies, promotions and annual business budget of the organization in consultation with top management

·       Business expansion & development in line with the corporate strategy including overseas businesses and local branch expansion

·       Manage all value added service requirements including pricing decisions and resource planning in coordination with top management.

·       MR and Compliance officer with ISO standardization (9001/2015)

·       Developing policies and procedures for marketing department and ensure compliance, maximize efficiency and productivity of marketing teams

·       Responsible for identifying, researching, negotiating, communicating and contracting for acquisition of new corporate, global business and channel partners (Banks, international Money Transfer Organizations) and retail customers.
Noteworthy achievements

·       Successfully added 18 strategically located branches to company network

·       Established and expanded overseas business operations in Hong Kong & India

·       Involved in successful negotiation with overseas entities in Qatar and Singapore for the management/acquiring of business operation

·       Implemented ISO (9001/2015) standardization within the organization

·       Pioneered in launching the SMS marketing campaign for the industry & successfully developed the digital marketing strategies for the organization

·       Successfully negotiated with hypermarket giant Majid Al Futtaim “City Centre” brand for office spaces in Sur and Oman’s largest shopping mall “Mall of Oman”
2004-05 – 2010-12

General Manager & Head of Operations

Asia Express Exchange (Managed By Seylan Bank), Muscat, Sultanate of Oman

·       Overall management of the organization including business strategy, branch operations, cash management and reporting to the top management.

·       Responsible for business expansion decision making including branch expansions business development planning & execution, new business initiatives – both local and international partnerships

·       Responsible for market mapping, segmentation and budgets, liaising with functional and branch heads of for all compliance, sales & business development activities
Noteworthy achievements

·       Spearheaded business diversification in to new segments with higher RPT

·       Negotiated and on boarded with globally recognized business partners like Western Union, Xpress money, Instantcash, MoneyGram, Ria, & IME and banks.

·       Meticulously contributed in launching new products and expanded the branch network by adding 5 new branches at strategic locations with high growth potentials

·       Achieved “Bravo” status from Western Union for business target achievement
1999-01 – 2015-05

Senior Executive Credit Administration & International Retail Remittances

Seylan Bank PLC, Colombo, Sri Lanka

·       Manage and recovery of rural credits

·       Preparation of credit proposals and submission for management approval

·       Customer profiling, risk management and assessment if credit quality, business promotion, deposit & liabilities management

Education

2020-03 – 2021-12

Diploma in Credit Management

Institute of Bankers of Sri Lanka – Sri Lanka
2017-11 – 2019-05
Post Graduate Diploma in Professional Marketing

Chartered Institute of Marketing – London, UK
2015-03 – 2016-10

MBA: Business Administration

Australian Institute of Business – Adelaide, Australia

1999-01  2000-11

Diploma in Banking & Finance

Institute of Bankers of Sri Lanka – Sri Lanka
Presently preparing for CAMS certification