Roy Damasco


A Sales and Marketing professional with years of field experience in Sales Management, Marketing Management, Business Development, and Customer Service. I help companies achieve targets and business goals with planning, implementation, and management of activities.

• Customer Service    • Events Planning   • CRM/Data Management  •  Sales & Marketing


Work Experience


Student Advisor

UK College of Business and Computing – DIAC (September 2019 – Present)

Primarily responsible for all matters involving students; details, activities, requests, etc.

Student Information Management – Collect, store, and maintain student information in the CRM and student folder while maintaining total confidentiality regarding personal information. Ensure data is accurate and accessible by other departments as needed.

Student Activities – Plan, implement and manage enriching non-academic events and activities inside and outside the campus. Promote activities for high participation to foster student community.

Student Services/Communication – Respond and fulfill student requests and assist in all matters that involve students including all announcements and communications to students.

Assist the students with their queries relating to their courses, timetables, class changes, awarding body requirements, etc.

Student Discipline – implement student behavior policy, investigation, documentation, making sure parents are informed and involved. Handle issues and concerns of/towards students

Student Data – In charge of gathering and presentation of student data thru surveys; Student Experience, On-boarding, Insights on blended learning.

Student Induction – in-charge of complete on-boarding of students, planning and implementation; orientation day activities, induction week tasks, monitor requirements/document submission

Covering the Reception and receiving and greeting all visitors professionally, answering general questions where possible and referring specific inquiries to other staff where appropriate.


Business Development Executive

Nextec Services DMCC (October 2018 – August 2019)

Responsible for acquiring clients and new business from generating leads to market international higher education franchise and Study-Abroad-Program for a client in Paris, France.

Manages sales cycle from lead generation, first meeting, business presentation, negotiations, and closing of the deal.

Activities include; data collection, cold calling, business presentations, email marketing, and consultative sales.

Sales Area Manager

Leslie Corporation – Minute Burger (May 2016 – November 2017)

Primarily responsible for sales planning to hit sales targets by managing store sales activities of franchised store operations, business development planning, and implementation. Create marketing activities to improve sales and brand awareness, manage franchisee issues and concerns, and supervise overall business operations of stores in order to maintain the service level and food standards. Present business reviews regularly and also to franchisees to encourage adding of stores and invest more in the business for growth.

Activities include; store visits, store audits, business reviews, business presentations, and client management.


Marketing Coordinator, College Instructor

World Citi Colleges (January 2015 – May 2016)

Lead the marketing department in planning, organizing, and implementing the marketing plan and budget for the year to reach target enrollments. Prepare and propose the Marketing activity schedule, design artwork for marketing materials, event organization, and management, and oversee the school’s official social media account.


Multi-line Sub-distributor Specialist

Zuellig Pharma Corporation (August 2010 – May 2012)

Primarily responsible for sales and account performance of a major sub-distributor from the healthcare division. Hit set monthly sales targets by overseeing sales activities done by the Sub-D sales team and assist in looking for new business opportunities, new accounts, and account relations improvement and ensure timely collection of payables for on-time purchase approvals. Present business reviews regularly to top management the overall performance of the Sub-distributor. Brands handled include Sanofi Aventis, Reckitt Benkiser, Galderma, Mundi Pharma.

Activities include; store and client visits, work-with distributor Sales representatives for best practice coaching, sales negotiations, business reviews, and business presentations.



Bachelor of Science in Business Administration – Marketing

Central Luzon State University, Philippines (2005 – 2009)


Key Skills and Attributes


– Excellent work ethic and focus on tasks

– Fast in learning software systems – CRMs and other data management systems

– Excellent communication skills, spoken and written

– Customer-centric – able to deal with difficult situations

Well versed in making data presentations and information reviews

Adept in Microsoft Office Applications; Excel, Word, Presentation

Experienced in events planning, organization, and management

Flexible with work schedules

Team player and works for the success of the organization


Character references shall be provided upon request.


Central Luzon State University

2005/2009 BBA


UK College of Business and Computing

September 2019 to present Student Advisor